Goals and audience for persuasive writing...

I had many goals for my writing on how to write persuasively. They included giving an audience of students, college students particularly, all the info they would need in order to compose an effective persuasive writing piece. That is, what is the topic you are debating about? Does it have two opposing sides because in order to write an effective persuasive piece of writing, two sides must be involved in order to try and persuade ones thoughts toward yours or vice versa. Like I said, the audience was my english classmates and all college students whom are in an English course. A persuasive piece tends to make the reader change his or her mind on the topic at hand. I dug deep into the web to find all the info possible for creating a persuasive piece and explained just what to do.